Lead ads take the work out of connecting people with your listing. With ease platform users interested in your ad can show interest and leave their details to be contacted later. We connect you with this links by email.
Results measure the number of times an ad achieved an outcome based on the ads objective. For example an ad optimised for Leads will count a result every time a lead form is filled out. Alternatively an ad optimised for post engagement will count a result when an action such as reacting to, commenting on or sharing the ad, claiming an offer, viewing a photo or video, or clicking on a link.
Ad Displays or Impressions are the number of times your ad was on-screen.
This is a very common metric used in online advertising and helps you gauge how often your content is being placed in front of your target audience.
Facebook goes into more detail about how these metrics are calculated:
An impression is counted as the number of times an instance of an ad is on screen for the first time. (Example: If an ad is on screen and someone scrolls down, and then scrolls back up to the same ad, that counts as one impression. If an ad is on screen for someone two different times in a day, that counts as two impressions.) This method of counting video impressions differs from industry standards for video ads. With the exception of ads on Audience Network, impressions are counted the same way for ads that contain either images or video. This means that a video is not required to start playing for the impression to be counted.
In a few cases when it can't be determined whether ads are on screen, such as on feature mobile phones, impressions are counted when ads are delivered to devices.
Impressions aren't counted if they come from invalid traffic we detect such as from non-human sources (such as a bot).
By default we target the surrounding area of the property.
This will differ based on the population density of areas. We also target users
between the ages of 24 and 65. Further
targeting can be added included demographic key words such as users interested
in DIY for fixer uppers . It is possible to target only users who are looking
at property and real estate, increasing the bang for buck of ad spend. Please
indicate any required changes when ordering.
Choosing a selection results in a full page refresh.
Press the space key then arrow keys to make a selection.
Use left/right arrows to navigate the slideshow or swipe left/right if using a mobile device