Frequently Asked Questions

Ad Displays or Impressions are the number of times your ad was on-screen.

This is a very common metric used in online advertising and helps you gauge how often your content is being placed in front of your target audience.

Facebook goes into more detail about how these metrics are calculated: 

An impression is counted as the number of times an instance of an ad is on screen for the first time. (Example: If an ad is on screen and someone scrolls down, and then scrolls back up to the same ad, that counts as one impression. If an ad is on screen for someone two different times in a day, that counts as two impressions.) This method of counting video impressions differs from industry standards for video ads. With the exception of ads on Audience Network, impressions are counted the same way for ads that contain either images or video. This means that a video is not required to start playing for the impression to be counted.

In a few cases when it can't be determined whether ads are on screen, such as on feature mobile phones, impressions are counted when ads are delivered to devices.

Impressions aren't counted if they come from invalid traffic we detect such as from non-human sources (such as a bot).

Results measure the number of times an ad achieved an outcome based on the ads objective. For example an ad optimised for Leads will count a result every time a lead form is filled out. Alternatively an ad optimised for post engagement will count a result when an action such as reacting to, commenting on or sharing the ad, claiming an offer, viewing a photo or video, or clicking on a link.

Facebook counts a view based on anyone who watches at least 3 seconds of the video. Some users will watch the whole video and some will not.

The number of clicks on links within the ad that led to advertiser-specified destinations, on or off Facebook.

Link clicks are one way to measure the interest that your ad generates amongst your audience. Digital advertisers have often considered click-through rate as a defining measure of success for an online advertising campaign.

You can email us at anytime at support@buzzlist.co

Lead ads take the work out of connecting people with your listing. With ease platform users interested in your ad can show interest and leave their details to be contacted later. We connect you with this links by email.

You can email us. We can make changes to the ad copy, geotargeting and demographic targeting. Common changes include images used or the area targeted.

Yes, if the listing sells while the ad is still running just let us know and we will change the ad to reflect the property is sold. This has the effect of transforming the ad into an agent promotion.

By default we target the surrounding area of the property. This will differ based on the population density of areas. We also target users between the ages of 24  and 65. Further targeting can be added included demographic key words such as users interested in DIY for fixer uppers . It is possible to target only users who are looking at property and real estate, increasing the bang for buck of ad spend. Please indicate any required changes when ordering.